Trinity Hunt Partners Establishes Healthcare Advisory Platform with Investment in Coker

Trinity Hunt will work closely with Coker’s skilled team to facilitate expansion.

Dallas, Texas (March 19, 2024) — Trinity Hunt Partners, a growth-oriented private equity firm focused on services businesses, is pleased to announce a majority investment in Coker Group (“Coker”), a leading healthcare advisory firm serving hospitals, private and health system-affiliated physician groups, private equity-backed platforms, and ancillary healthcare entities. 

Coker represents the foundational investment of Trinity Hunt’s healthcare advisory services platform. Trinity Hunt’s investment and strategic expertise will support the platform’s growth initiatives, including execution of acquisitions, expansion of strategic service capabilities, investment in talent and technology, and acceleration of organic growth. 

Headquartered in the Atlanta area, Coker offers performance transformation, transaction advisory, and compliance consulting services. For over 35 years, Coker has provided solutions across strategy, operations, finance, technology, and compliance, allowing clients to successfully navigate an evolving healthcare landscape. 

“The partnership with Trinity Hunt brings new possibilities for our valued team members and clients as we look to accelerate Coker’s growth and build a national leader in the healthcare advisory space,” said Coker Chairman Max Reiboldt. “We were very intentional in selecting a partner, and we found Trinity Hunt’s vision and core values to be uniquely aligned with our own.” 

Trinity Hunt will work closely with Coker’s skilled team to facilitate expansion, both organically and through strategic acquisitions. The firm is actively pursuing opportunities to invest in healthcare advisory businesses across the U.S. 

“We are thrilled to partner with Coker as the cornerstone of our healthcare advisory platform given the company’s people-first culture and longstanding track record of exceptional customer service,” said John Oakes, Partner at Trinity Hunt Partners. “We look forward to building on Coker’s strong foundation as we partner with other high-quality firms to expand the platform’s national footprint and strategic expertise.” 

Kirkland & Ellis LLP served as legal advisor to Trinity Hunt. KPMG Corporate Finance LLC served as financial advisor, and Bradley Arant Boult Cummings LLP served as legal advisor to Coker. Terms were not disclosed.


About Coker

Coker is a leading healthcare advisory firm providing performance transformation, transaction advisory, and compliance consulting services to hospitals and physician enterprises nationwide. For more than 35 years, Coker has served as a trusted partner, enabling its clients to overcome challenges and deliver high-quality care. For more information, visit


About Trinity Hunt Partners

Trinity Hunt Partners is a growth-oriented private equity firm with over $2 billion of assets under management focused on building leading business, healthcare, and consumer services companies. Trinity Hunt’s mission is to provide the talent and strategic, operational, and financial capabilities needed to build entrepreneurial services companies into market leaders. Trinity Hunt was ranked second amongst all firms in North America on HEC-Dow Jones’ most recent Top Small-Cap Buyout Firms List (2022), which ranks firms based on their performance for investors across funds raised over a 10-year period. For more information, visit

Coker Group Holdings, LLC, d.b.a. Coker
2400 Lakeview Parkway, Suite 400
Alpharetta, GA 30009
(800) 345-5829

For Press Inquiries
Mark M. Deutsch, MBA, CSM
Senior Vice President
(678) 679-3121

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