Michelle Liro
About
Michelle Liro is a senior vice president at Acuvance. She brings over 20 years of marketing leadership experience across the healthcare advisory, product, and services sectors. She has deep expertise in demand generation, brand strategy, digital marketing, sales enablement, and marketing operations. Most recently, Michelle served as Vice President of Marketing and Demand Generation at Definitive Healthcare, where she led a 17-person team and implemented a data-driven model that significantly improved marketing efficiency and ROI.
Michelle has spoken on a wide range of healthcare marketing and data topics, including conferences and webinars for the Society for Health Care Strategy and Market Development (SHSMD), the American Hospital Association (AHA), and the B2B Marketing Summit.
Experience
- Crafting and executing demand generation and ABM strategies for the healthcare industry, leading to significant market growth and customer acquisition.
- Maximizing marketing spend ROI through meticulous tracking and measurement of key performance indicators and strategic allocation of marketing spend.
- Deep expertise in brand, demand, and digital marketing strategies, tailored to the unique needs of the healthcare market.
- A “coach/player” style leader, known for mentoring high-performing teams. She thrives on aligning sales and marketing teams to achieve common goals and exceed business objectives.
Areas of Expertise
- Marketing
- Healthcare Analytics and Business Intelligence Due Diligence
Education
Boston University
Bachelor of Science, Mass Communication
Boston, MA
Certifications
MIT Executive Certification Program
