The Coker Group is one of the most widely published and recognized firms in the country. Click here for a full list of our research and publications.

Coker’s Research Services: 


Business Intelligence Gathering – Coker collects information on a variety of focus areas, depending on the needs and requests of the client.  This information, which will be collected and analyzed by Coker’s expert consultants, gives clients a competitive advantage within the marketplace.  Coker uses a variety of research methods in this process, which might include SWOT analysis, market surveillance, competitive analysis, and traditional statistical methods.  The expansion of technology has increased the size of the marketplace; however, it has also increased access to competitive information.  Coker takes advantage of that access, in order to harness information, analyze it, and ultimately use it to benefit clients in their long term objectives.
 
Market Research – Coker is a leader within the healthcare marketplace, in large part due to the firm’s constant monitoring of new developments, products, media coverage, financial analysis, and general market trends.  Coker’s informational databases store in-depth information on latest developments of the growing healthcare marketplace.  
 
Statistical Research and Data Collection – In addition to collecting open-access and resourceful information, Coker also conducts in-depth statistical research projects.  This research is based on scientific data collection principles, and includes survey research, online surveys, telephone polling, qualitative and quantitative-based interviews, and focus groups.  This data is collected in a third-party, yet strategic manner, in that the final reporting will significantly contribute to any organization’s operations, market, competitive advantage, and marketing efforts.
 
Marketing Development Research – One of Coker’s most popular services is our marketing strategy development, which works with clients on developing a marketing strategy and implementing campaigns; however, one of the key components to this is the research, which is the ultimate guiding factor to this work.  Before a manager can effectively market their business, they must first assess their market, identify targets, and develop the most effective strategies geared around those parameters.  Target marketing is much more effective than the blind “shotgun” approach, and in order to implement effective target marketing, one must first identify the target audience and form the final strategy around it.  Coker can help in this process by conducting extensive demographic and geographic analysis, trend analysis, market research, consumer research, etc, which will ultimately help develop a marketing strategy that will be targeted and effective. 

Competitive Analysis – While Coker does not “play” one client against another, we do assist clients in strategic planning, targeted at gaining a competitive advantage within our clients’ given marketplace.  A key component of that strategy is understanding the market, which ultimately means understanding other players within that market.  Coker helps clients through this process, particularly with SWOT analysis and other business strategy measurement tools, which allow our clients to focus on their components that will keep them competitive.  Further, we help identify weak areas for both our client and our clients’ competitors, which allows us to work with clients on developing the most effective go-forward strategies.